1. History and Heritage

Sendai, founded in 1600 by the powerful feudal lord Date Masamune, still retains much of its historical charm. The city is often referred to as the "City of Trees" because of its wide, leafy boulevards lined with zelkova trees. Sendai Castle (Aoba Castle), which offers panoramic views of the city from its hilltop site, is a testament to the city's historical significance.

2. Cultural Richness

The city is famous for its Tanabata Matsuri, one of the largest star festivals in Japan, held every August. The streets of Sendai burst into color with large, vibrant streamers. The Zuihoden Mausoleum, the final resting place of Date Masamune, showcases intricate woodwork and beautiful lacquerware, embodying the craftsmanship of the Edo period.

3. Culinary Delights

Sendai is renowned for its local cuisine, including gyutan (grilled beef tongue), which is served at numerous specialty restaurants throughout the city. Other local specialties include zunda mochi, a sweet treat made from edamame. Sendai's proximity to both sea and mountains provides it with an abundance of fresh seafood and agricultural products.

4. Natural Beauty

Surrounded by mountains and close to the coast, Sendai offers easy access to natural beauty. Nearby, Matsushima Bay is considered one of Japan's three most scenic views, featuring hundreds of pine-clad islands. The region is also popular for hot springs, including those in nearby Akiu and Sakunami, which provide a relaxing escape from the urban environment.

5. Academic and Research Hub

Sendai is known as an academic center, home to Tohoku University, one of Japan's top universities. The city's emphasis on education and research contributes to its vibrant cultural scene, with numerous museums, galleries, and events that blend tradition with innovation.

6. Festivals and Events

In addition to the Tanabata Festival, Sendai celebrates the Jozenji Street Jazz Festival and the Sendai Pageant of Starlight. During winter, thousands of LED lights illuminate the zelkova trees along Jozenji-dori, creating a magical atmosphere that draws visitors from across Japan.